My pursuit for this mailer was to demonstrate a balance of the high legibility and striking beauty of the typeface, Frutiger—also to tempt the viewer to adore this font as much as I do.
The black and yellow color pallet are direct references to Adrian Frutiger’s original airport signage that initially displayed the font. Additionally the Frutiger arrow was first added to signage in a Paris airport to assist air travelers with quick directions to destinations. I've incorporated the arrow to reference the runway as well as the disorienting experience of walking through an airport.
The black and yellow color pallet are direct references to Adrian Frutiger’s original airport signage that initially displayed the font. Additionally the Frutiger arrow was first added to signage in a Paris airport to assist air travelers with quick directions to destinations. I've incorporated the arrow to reference the runway as well as the disorienting experience of walking through an airport.
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